How to Do Market Research

First, what’s market research? Market research is the process of learning about your potential customers. Who are they? What are their buying and shopping habits? How many of them are there? It sounds like a complex process for academics. But, it’s actually really simple.

Doing business in Africa

In order to position foreign exporters, investors and governments for business opportunities in Africa, clients can rely on WATRA’s experience, contacts, and its deep understanding of how business is done in this part of the world. In dealing with many companies at all levels, WATRA has amassed a pool of knowledge, intelligence, and contacts that […]

Defining Key Siting Criteria

Before you start looking for a business or organization location, you should have a clear picture of what you have and what you want to have in future.