Africa's leading trade, investment promotion & advisory agency

Our key mandate is to promote foreign direct investment into Africa through a wide range of services

Learn More

WATRA partners with potential and existing investors

We have over 10 years of experience helping organizations and businesses to find comprehensive solutions

Our Company

About Us

Walulu Trade and Investment Advisory Associates- Africa (WATRA) is Africa’s leading trade and investment promotion advisory agency

Our Team

Our team has extensive experience conducting business in Africa with a proven track record of operating successful companies, professional services and marketing and sales organizations.

Our Principles

Investment for sustainable development Dynamic policymaking Balanced rights and obligations Openness to investment Investment protection and treatment Investment promotion and facilitation

What We Do

Attracts, welcomes, promotes, supports and retains investment in Africa

Promotes Africa internationally as an attractive investment destination through marketing, events, and strategic outreach

Provides investors service

WATRA works directly with private sector firms, governments, and industry associations to support their international expansion strategies. This involves helping them prepare for market, identifying suitable target markets, funding and market entry support via direct export, trade shows, distribution, acquisition or direct investment – and implementation support.