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About Us

Walulu Trade and Investment Advisory Associates- Africa (WATRA) is Africa’s leading trade and investment promotion advisory agency

Our Team

Our team has extensive experience conducting business in Africa with a proven track record of operating successful companies, professional services and marketing and sales organizations.

Our Principles

Investment for sustainable development Dynamic policymaking Balanced rights and obligations Openness to investment Investment protection and treatment Investment promotion and facilitation

Our Services

WATRA offers customized market entry models and advisory services to help your organization access African markets.

WATRA works directly with private sector firms, governments, and industry associations to support their international expansion strategies. This involves helping them prepare for market, identifying suitable target markets, funding and market entry support via direct export, trade shows, distribution, acquisition or direct investment – and implementation support.

We have a dedicated consulting team with backgrounds in strategy, operations, risk management, business development, sales, finance, marketing, research, and trade mission/B2B management. We have sector expertise in multiple industries and our networks are global, so we can offer clients direct support in overseas markets.  We also partner with other professional services firms to support PR, media relations, legal, and finance, tax, HR, and real estate requirements

WATRA Services

Our Partners

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…Government data in collaboration with @KEPSA_KENYA indicates the hospitality and tourism industry was the most hit with 3.1 million jobs affected in the first year of the pandemic.

African Fertilizers Market Overview webinar

The 5th edition of AquaFarm will take place on the 16-17 February 2022.

The European Health Summit is an annual event organised by the European Business Summits. As with all of our events, the focus is on bringing together businesses, policymakers, and academia to debate the key healthcare issues in Europe and beyond.

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