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About Us

Walulu Trade and Investment Advisory Associates- Africa (WATRA) is Africa’s leading trade and investment promotion advisory agency

Our Team

Our team has extensive experience conducting business in Africa with a proven track record of operating successful companies, professional services and marketing and sales organizations.

Our Principles

Investment for sustainable development Dynamic policymaking Balanced rights and obligations Openness to investment Investment protection and treatment Investment promotion and facilitation

Our Services

WATRA offers customized market entry models and advisory services to help your organization access African markets.

WATRA works directly with private sector firms, governments, and industry associations to support their international expansion strategies. This involves helping them prepare for market, identifying suitable target markets, funding and market entry support via direct export, trade shows, distribution, acquisition or direct investment – and implementation support.

WATRA Services


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WATRA partners with potential and existing investors to help them establish or expand their operations in Africa, we support investments and businesses into Africa by foreign-owned companies and support investors exploring opportunities in the region.
#watraafrica #Africatrade

Necessity is the mother of invention, and Rwanda's government seems to understand this more than most with the launch of the Centre of the Fourth Industrial Revolution (C4IR).

#AI #rwanda #africa #artificialintelligence #watraafrica

Towards the realization of regional integration and AFCTA acceleration on trade and investment.

#DRC #watraafrica #AfCTA #KenyaKwanza

Our goal is to assist businesses and investors to expand to Africa through the best international experience by implementing and advancing competitiveness, productivity and deliver solutions that unlock value and growth in the continent.

#tradeafrica #watraafrica #export

50% of all new jobs are estimated to come from medium and large companies, despite them constituting only 20% of all firms in the manufacturing and services sectors.
#smeafrica #smekenya #tradeafrica #watraafrica

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