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Our Team

Our team has extensive experience conducting business in Africa with a proven track record of operating successful companies, professional services and marketing and sales organizations. Each service is delivered by its own team of experienced professionals using technical expertise and knowledge of specific markets to facilitate and accelerate the implementation of the international growth strategy of our clients. We have provided such services to a number of companies, from entrepreneurial start-ups to large privately owned or public listed companies from a wide variety of sectors. Our Foreign Direct Investment team has facilitated the creation of thousands of jobs and the attraction of several hundred million dollars of investment for our government clients.

We are known to be proactive, creative and totally focused on the success of our clients with whom we thrive to establish long-term win-win relationships. Our objective is to become the trusted partner of our clients in relation to their international expansion projects and to exceed their expectations in the delivery of our services. As a strategy and operations management consulting firm, we deliver value and unique solutions to clients. We continually build our knowledge and expertise through direct experience. We work to develop the most cost-effective strategies for our clients to establish operations, to make acquisitions, to expand, or to diversify their manufacturing and service industry investments throughout Africa.

Special Teams

If you are seeking to establish or expand business operations in Africa, you will obviously want to talk to people who are knowledgeable about your sector and have local knowledge and experience. That’s why we have sector specialists working in teams to give you the information and make the connections you need.

Why we are different

We look at a client’s entire business – not just strategy– to unearth opportunities for growth. Which puts us at the table when big debates are happening and big decisions are made.  WATRA is able to provide clients with tailored advice wherever in the world they undertake their business. With acumen and experience across a diverse set of disciplines, WATRA’s leadership team provides the compass to navigate challenges. Our partners, consultants and clients know we care, not because we say we do but because we work together and collaborate on the best outcomes for the future.

We bring together deep knowledge of global markets and high-level contacts in business, government, and international organizations, hands-on industry experience, solid business and strategy analysis, and a sophisticated understanding of how political, geopolitical, economic, and technological considerations shape market outcomes.

In this constantly evolving global business environment, organizations need partners capable of helping them move beyond incremental improvement with strategies, roadmaps and action plans that deliver true change and leaps in growth.

How can we help?

The WATRA Group offers the expertise, network and bespoke service to manage events that produce results. We proactively bring people, ideas and money together in one location, help your attendees connect in high-quality face-to-face meetings, let your attendees promote their product, project or company to their intended audience. Your attendees will remember the extraordinarily profitable B2B matchmaking!